Your Onboarding Guide
Everything we need from you, and exactly what happens next, to get your LinkedIn outbound live within 7 days.
1 Welcome
Welcome aboard. From here, we run done-for-you LinkedIn outbound directly from your own profile, so every conversation looks and feels like it came from you. Our job is to fill your calendar with real meetings. Your job is light: give us a few key things up front, then show up to the meetings we book for you.
This guide walks you through the whole process in plain steps. Read it once, gather what we ask for, and we will handle the rest. If anything is unclear, we are one email away at [email protected].
2 It all starts the moment you pay
Everything begins when your first invoice is paid in full. That first invoice covers your initial 3 months, paid up front, which, on the Full Engine plan, is also your 90-day meeting-guarantee period; after that it rolls month to month. Payment is what unlocks setup on our side, so the sooner it is paid, the sooner we start building. As soon as the payment clears, the clock starts and we get to work.
3 Choose your LinkedIn profile(s)
You decide which LinkedIn profile or profiles we operate on your behalf. One profile equals one seat. If you have more than one seat, you can point us at more than one profile.
Just tell us which profile or profiles to use, and we take it from there.
4 Give us an email for your workspace invite
We set up a private, dedicated workspace for you and send an invitation to an email address you choose. That invite is how you securely connect your account so we can run outreach from your profile.
A separate short guide walks you through the secure connection step by step, so you are never guessing. All we need from you here is the email address where we should send the invitation.
5 Show us your business
So we can sound like you and sell what you actually sell, we need to understand your world. Share whatever you already have that explains your business and your offering, for example:
- Your website and any key landing pages
- Sales decks or pitch decks
- One-pagers or overviews
- Case studies, testimonials, or results you are proud of
- Anything on your pricing, your packages, and what makes you different
The more we understand your model, your customers, and why you are the right choice, the sharper and more credible your outreach will be. If some of it only lives in your head, a short call or a few notes works just as well. This is what lets us represent you accurately, not generically.
6 Decide and write down your ICP(s)
You choose exactly who we target. This is your Ideal Customer Profile, or ICP. You can have up to 2 ICPs per seat.
The one firm rule: your ICPs must be written down. Documented ICPs are what let us target precisely and skip the wrong people, so the meetings you get are meetings worth having. The more specific you are, the better your pipeline.
For each ICP, give us:
- Role and seniority: the job titles of the people you want to reach
- Company size: the employee range that fits best
- Industry: the sectors you sell into
- Location: the countries or regions to target
- What makes a strong fit: what your best customers tend to have in common
- Who is NOT a fit: the kinds of companies or people we should skip
- 3 to 5 example companies: real company names that would be a perfect fit, so we can see exactly the kind of business you mean and calibrate the search around them
Here is a sample ICP that shows the level of detail:
Sample ICP: SaaS Ops leaders
- Role and seniority: Head of Operations, VP Operations, or COO
- Company size: 50 to 250 employees
- Industry: B2B software and technology
- Location: United Kingdom and Ireland
- What makes a strong fit: growing fast, already has a sales team but an inconsistent pipeline
- Who is NOT a fit: solo founders, agencies, companies under 20 people, or anyone outside the target regions
- Example companies: three to five real companies you would happily take ten more of
Your blacklist, where it applies: if there are companies we should NOT approach, tell us. This usually means your existing clients, so we never prospect the people who already pay you, plus any partners, competitors, or accounts you already have in play. Send us the list and we exclude them from day one.
7 Agree the messaging approach
We write the outreach for you, in a voice that fits your profile and your market. Before anything goes live, we walk you through the approach, the tone, and example messages, and you sign off on that direction.
One thing worth knowing: there are no sequences or templates. It opens with a considered connection request, and from there every message is written fresh to each individual prospect, based on their role, company, and situation. That is what makes the outreach land rather than read like a template, so the exact wording naturally varies from one person to the next by design. What you approve is the overall approach and the kind of message we send, not each individually tailored message, because those are written fresh for every lead.
If you want changes to the tone, the angle, or the drafts, we adjust until it sounds right to you.
9 Setup and research come first, then launch
We do not launch on day one, and that is on purpose. First comes account setup, list building, and research, so that when we go live, we go live right. A strong first week beats a rushed one.
We always launch within 7 days, provided you give us everything we need in a timely manner: your profile choice, your documented ICPs, your sign-off on the messaging approach, your booking link, and your account connected.
To be plain and fair about this: the engagement is on the clock from the start. If you are slow to give us what we need, our launch is delayed by the same amount, and that delay counts as your delay, not ours. The single best thing you can do to stay on schedule is get us your inputs quickly. Timely input from you is what keeps everything moving.
10 Once you are live, here is your part
When your campaigns are running, the day to day is on us. We manage the conversations and the replies for you, so you are never the one sitting in LinkedIn chasing threads. Your part stays small, and it is really just this:
- Take the meetings. Show up to the calls we book onto your calendar and do what you do best, have a great conversation.
- If someone cancels or no-shows, we make reasonable efforts to re-arrange it through LinkedIn. Because we work LinkedIn only, following up through other channels like email is your side, and we will pass you their contact details where we have them.
- Keep your account connected and in good standing.
Do those and you protect both your results and, on Full Engine, your meeting guarantee. Show up, stay connected, and let us handle everything in between.
11 Staying in touch
You will not be left wondering how things are going. We keep you updated on progress and are always reachable at [email protected].
If a question comes up at any point, just reach out. We would rather hear from you than have you guessing.
12 Your quick-start checklist
Here is everything we need from you to get moving. Tick these off and we are ready to build:
- First invoice paid in full
- The LinkedIn profile(s) we should operate on, one per seat
- An email address for your workspace invite
- Your business materials: website, decks, one-pagers, case studies, anything that explains your model and offering
- Your documented ICP(s), up to 2 per seat, each with 3 to 5 example companies
- Your blacklist, if any: companies we should never approach, such as your existing clients, partners or competitors
- Your sign-off on the messaging approach and voice
- Your calendar or booking link
- Your account connected via the secure invite
The faster these come in, the faster you launch. We are ready when you are.
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