Engagement 01 · Self-run

Build the machine.

The strategy, the tool stack, and the playbook for LinkedIn outbound, built once and handed over. ICP, messaging, your first sequences live, and everything wired into the HubSpot you already run. Built for founders who'll run their own outbound.

One-time set-up fee

← All engagement models

Assembled in four stages.

The order is the point. Each stage solves one problem and passes a finished input to the next: clean targeting earns sharp messaging, sharp messaging earns the wiring, the wiring earns the dashboard. Skip a step and the one after it inherits the gap.

01
Stage one · Strategy

Strategy & ICP

We pin down exactly who to go after: the titles, segments, and accounts worth your time. The output is a targeting and data strategy that holds its shape at volume, so the rest of the line has clean fuel.

ICP mapData strategyList criteria
02
Stage two · Voice

Messaging that books

Hooks, sequences, and follow-ups written in your voice and tuned to your buyer. Structured so we can test and sharpen what converts, not guess at it. This is the part that turns a list into replies.

HooksSequencesA/B testing
03
Stage three · Plumbing

The outbound engine, wired in

HeyReach or Expandi sequences plumbed straight into your HubSpot, so every connection, reply, and booked meeting lands in your pipeline on its own. Nothing to copy across, nothing slipping between tabs.

HeyReachExpandiHubSpot sync
04
Stage four · Handover

Handover & playbook

A documented motion your team can run without me: cadences, templates, and a dashboard on the numbers that matter. You finish owning the engine outright, not renting access to it.

PlaybookTemplatesDashboard

From here it just runs: a steady feed of qualified meetings your team can lean on, sharpening as the market answers back.

How the build works

This is a one-time build, delivered and handed over. No retainer, no lock-in. From there the engine is yours to run.

One thing it doesn't include: the prospect data itself. The build gives you the targeting and the tooling to pull it, then your team works the list. Want me to bring the data and run the motion for you? That's Run the motion, the next engagement along.

Build mine

Let's put this engine on your stack.

Send me your ICP and the meetings you wish were on the calendar. I'll come back with a build plan, the price, and a date the first sequences go live.

UK native, remote since 2011, building outbound for EU & US teams