Outreach got easy. That's what broke it.
Ten years of tools made outreach effortless to send, and buyers learned to ignore almost all of it. Sequences, merge fields and AI drafts each made it cheaper to write for nobody in particular.
27 years in B2B salesBooking meetings on LinkedIn since 2014Every message approved by meUK, EU, US and ANZ clients
Why Linda answered.
Linda gets twenty-odd LinkedIn messages on a Monday. She answered this one in eleven minutes, and three things in it did the work.
- It opens the way you'd greet someone you've actually met.
- It mentions a real, recent change in her business.
- It asks about that change, and asks her for nothing else.
Hey Linda, how's it going? Saw you opened a second office last month, how have the first few weeks gone with the new team?
Linda H.Honestly, chaotic but good. Getting two new reps up to speed while still hitting the number is the hard part.
Replied in 11 minutesAn example exchange, not a client's.
One week as a pitch, one as a conversation.
By the time the call happens, she's already told you what's going on, so it picks up where the messages left off. If the timing had been wrong, she'd have said so, and the thread would still be open next month.
A pitch
- MondayOne message, four hundred people
- WednesdayAn automatic follow-up
- FridayAnother, a little shorter
- MondayArchived, unread
A conversation
- MondayAn opener about her new office
- TuesdayShe names the real problem
- TuesdayA reply that afternoon
- Thursday"Worth a call next week?"
- ThursdayCall booked
Founder-led sales works until you run out of hours.
It's nine at night. You promised yourself five thoughtful messages today, and you've written one.
Tomorrow is a board call, two interviews and a customer escalation, so the other four become next week's job. I take everything up to the booked call: the research, every message and every reply.
Let's fill your calendar.
Tell me who you sell to and what a good meeting looks like. I'll size the audience, tell you honestly what to expect, and if it's a fit, you start on a three month term.